Some of our projects
Do you know why we write this blog? We don't write this blog because we're super interesting people with many thoughts and insights to share about our job, and how it relates to the struggles of small and medium sized brands trying to bloom in a modern hyper-competitive globalized market. I mean, all of that's true (I think, I didn't really understand it), but it's not directly why we write this blog. We write it because it allows us to generate some traffic to our webpage, so that through the magic of the internet, when someone googles "do flyers still work?" they will end up reading this, realize why flyers suck, wonder what we do and allow us to offer a better alternative.
That kind of magic is exactly why we do video. Because there is so much information about how to make sure that all the right people watch this thing which we specially designed to do well on social media. We can make the right video because we know it'll be watched by the right people, at the right time on the right setting. Whatever the objectives of the video, it has quite a high chance of achieving them.
However, even though this magic exists, there are some people who go through another route. A dumber route. I was walking the other day, under the insane summer Mexican sun, and encountered a poor fella giving away flyers. FLYERS. It's 2019 for crying out loud. If by any chance the employer of this lonely, alarmingly dehydrated individual is reading this, I'd like to tell you two things. First, when was the last time someone gave you a flyer on the street and it convinced you to buy something, really. And second, f*ck you. I felt so bad for this guy, 'cause no one was taking his flyers, that I took one. And you know what? I HAVE NO IDEA WHAT IT SAID. I didn't even read it. And even if I had, the chances of it containing any information or advertisement specially targeted to me was slim.
I guess what I'm saying is: grow up, make a video. And f*ck flyers.