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How to make a marketing video step by step - part 1

So you want to get your brand to the next level through video, right? You're googling how to make a successful video and they're all saying stuff like "oh, tell a story", or "oh, don't be boring". But that's not what you really want, is it? What you really want is detailed instructions to make the damn thing yourself, and post it on your social media so that it can begin working its magic. And I'm gonna give that to you, despite the fact that we're trying to charge for making videos. So, yeah, you're welcome.

Unfortunately, I'm gonna have to do this in two parts, because it's going to be a long one and studies show that you don't like to read too much in one sitting. So before the intro gets too long...

Step 1 - Who is it for

You know what's frustratingly common? A business owner going "I WANt EveRYONE to buY My PRODUCT sO my AdvERtising so SHouLD be For EVeryONe immA be RiCH". No. Bad business owner. Bad. That is a terrible idea. You need to know your customers, you need to know who they are, how they think, and what they want. You need to be able to define them within a location, an age range (the tighter the better), income, hobbies, family structure, etc.
"Oh BUt i SeLL Tooth BRUsheS eveRYONE neeDs ToOTh BruShes ImMA be RiCH I wanT EveryONe--"
Ok, fine. Maybe you do have a product that can be used by anyone. But you need to understand that a 16 year old kid doesn't see your tooth brush the same way a 32 year old mom with two small children does, and neither does a 92 year old man who has two teeth left. Pick a customer segment that has potential, and that's who you gotta target. And you better know a lot about them.

Step 2 - Pick an objective

Do you want to teach people how to use a certain feature of your product? Do you want to make your audience aware of the problem that they have that your product fixes that they didn't know that they had? Do you want them to be aware of your brand? Do you want them to come to your grand opening? You need to know what you want to accomplish with your video, you need a clear, specific, achievable objective. This is going to help you focus your video. So, if right now you're thinking something among the lines of "I WAnT tO be RiCHH EveRyones GoinG to WAtcH my aD--", just know that that is not good enough. You need to dig a little deeper.

Step 3 - The idea

This is where it starts to get a little less instructionny, and a little more "everyone does it their own way." But well, you do need an idea. I recommend sitting down (maybe with someone else) and brainstorm as many ideas as you can, and then playing around with them, until you feel like you can choose one. Ideally you want an idea that is simple and visual. And you'll want to make sure that it works well with your objective and your audience. It can be clever, or funny or daring, but that sort of depends more on your objective and audience. If you have budget issues you'll also want to make sure your idea fits well with that. But mainly, try to focus on making it simple and visual. It's gonna pay off.

Ok so that's all for now. If you're reading this as soon as it comes out, well it sucks because you'll have to wait a few days fo the next part. If you're reading this after that, well this doesn't really make sense because you won't see this part, it'll be a link to part 2. So, yeah.

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How to make a marketing video step by step - part 1

How to make a marketing video step by step - part 1

by Vidal Castillo · 29 July 2019
F*ck flyers

F*ck flyers

by Vidal Castillo · 22 July 2019