Some of our projects
Do you ever think about the speed at which our media and technology move lately? It seems almost mercyless to me. A little over a decade ago, we had no iphones, no facebook, no Uber, no airbnb, no tinder, no twitter, etc. Many people now consider that all kinds of media which was widely used in the past is dying, after reaching what seemed like an unbeatable peak. Radio is the big one, of course, but you probably can't remember when was the last time you picked up a newspaper. With the intention of reading it, that is. I used one to kill a spider the other day. That, of course, made me think about video, the huge thing which we all consume so hungrily right now, as it reaches its peak. Will our livelihood (we're an animation studio) ever become obsolete as well?
I actually think the answer is yes. And at the same time, no. You see, when you think about the way we humans have been communicating for the entirety of out existence, it's not easy to neatly define trends, or even the media we've used. In reality, it's all quite organic. I mean, in a way, radio is making this huge comeback in podcasts. Newspapers have found a safe haven from spider-killing in twitter. There is this idea that one medium will always replace another, but this is impossible. Sometimes, a medium can evolve so fast, it replaces itself. This is kind of what has happened to video, isn't it? VHS, DVD's, cable TV, all have been deemed obsolete. And yet, here video is, the current king of media.
That's one of the reasons we love video: it belongs to a time where it can evolve faster than any medium has before. We might struggle to keep up, but if we manage to do it, we're confident we'll be able to say things better than ever before. After all, humans started out with words and pictures. And if you think about it, that is still all we have.